CHASIN’ is a modern performance jeanswear brand for men, rooted in an active city lifestyle. We bring authenticity and technology together in a modern jeans collection. Our brand values are: Denim, Active, and Technology.

Denim is an authentic product with a rich history and craftsmanship, while technology drives innovation and functionality. We use premium fabrics for ultimate comfortability.

CHASIN’ was founded in 1992 in the Netherlands, CHASIN’ was built to create a strong, modern men’s denim brand. Inspired by Tashan’s song “Chasin’ a Dream”, the name reflects our ambition and drive. Our goal is clear—making CHASIN’ a global brand.

Our brand is visually represented by the iconic Lotus logo, symbolizing the bridge between authenticity and technology. Inspired by the Sydney Opera House and a lotus flower, it became a signature detail on our jeans' back pockets and necklines. Over time, the apostrophe and Lotus combined into ‘The Flaque’—our new logo.

Our brand values are the heartbeat of our identity, driving us to craft performance jeanswear collections. Step into the world of CHASIN’ where every stitch, cut, and design embodies our brand values. Denim, Technology and Active.

We design modern performance jeanswear for men, blending authenticity with technology. Denim’s rich history meets innovation, creating functional, high-quality pieces. Expect technical fabrics, soft natural layers, and lightweight performance jackets.

Jeans are the core of CHASIN’, constantly evolving with new innovations. Signature details like The Lotus, 3 Piece back pockets, The Flaque leather patch, and the triangular side logo make our jeans instantly recognizable.