AN INTERVIEW WITH AVEDON

ABOUT CHASIN' CAMPAIGNS, DR. DRE & BUCKETLIST COLLABS


Vincent van den Ende, the performer known as Avedon has created the music for the latest EGO and Performance Jacket campaigns. This Dutchman, now based in LA, is an award winning music producer. He’s worked with some of the biggest names in urban music like Chris Brown, Wiz Khalifa, Miguel, Ronny Flex, Sevn Alias, 6ix9ine, Fat Joe, Russ, Jeremih and Trippie Redd just to name a few. With an already inspiring and inspirational road to success and our shared mindset of “Never Stop,” we sat down with the Artist for an interview!

 


WHERE DID YOU GET YOUR MUSICALITY FROM?
When I was young, my parents put me in piano lessons and like all young kids who don’t appreciate their parents are trying to culture them with arts I absolutely dreaded those lessons. Later on as I learned to appreciate music: the melodies, technicality and skill I found myself at live concert venues often. While going out to see live bands I naturally gravitated toward a love for the drums to which my parents quickly bought me my first drum kit. I was fortunate to realize shortly after that, that music was what I wanted to put all my creativity and passion into.

 

YOU'VE HAD AN UNCONVENTIONAL ROAD TO SUCCESS...
Every musician, producer, artist, writer, actor has their own story of struggle and challenges on their road to success. I’ve never met a creative that was a true overnight success, the entertainment industry is rough and it takes a lot of determination, hard work and thick skin. I started making music at sixteen and I’m now a few days away from twenty-eight. When I was young it was I was going to clubs, partying and all that. Then at twenty-one something changed like a flipped switch and my mentality shifted to, “I have to put all my time into this” and I really started taking it seriously, putting everything I had into my craft. I really believe in the ten-thousand hour rule, “ten-thousand hours I’m so damn close I can taste it, on some Malcom Gladwell, David Bowie meets Kanye shit, this is dedication, a life lived for art is never a life wasted.” You know I really just focused, moved to LA, found great management and started to see my success grow.


DID YOUR PARENTS PLAY CERTAIN RECORDS WHEN YOU WERE YOUNGER?
My parents were always playing music in the house. There was an eclectic genre of music from pop, disco, classical, international to jazz. I was listening to anything and everything I could get my hands on and started a pretty impressive collection. That is, until we moved and then I kept only a small number of records from my collection, my favorite being ‘Chronic 2001’ by Dr Dre and thinking, “One day, I’m going to work with Dr. Dre and Scott Storch.” A decade later and me and my team made it happen, I’ve been working with Scott now for three years now.

AND DR. DRE?
Well that hasn’t come to fruition…YET!!! Haha Scott Storch was my hero so it’s crazy to be in the studio with him now as my mentor. Life is a Trip! Sometimes when we’re in the studio together we’ll be talking about old songs and he’ll start playing all his records and I’m like “Wow, you did that one too?” He has such an extensive and impressive body of work it’s hard to remember his Hit List. Last summer we were in Miami working at Hit Factory with Timbaland and on the way to the studio he says, “ I made 10 number 1’s in this studio.” I had to let that sink in, TEN NUMBER ONES… crazy! Such a legend.

 



WHAT INSPIRES YOU IN GENERAL?
Funny enough, it’s the variety of the Dutch scene. What I’m noticing now, is that in Holland, the music is repeating the sound of the early 2000s. I’ve done a lot of sessions with rappers and they want to have more afro or drill beat records in a certain kind of way, which has been a real eye opener.

WHO WOULD YOU LOVE TO WORK WITH? YOU MENTIONED DR. DRE...
Well other than Dr. Dre, Drake, Post Malone, Pharrell and Da Baby. I listen to all of them a lot and I really admire them.


WHAT ARE YOUR FAVOURITE TRACKS OF ALL TIME?
Drop It Like It’s Hot – Pharrell & Snoop Dogg. The production on that song when it came out blew my mind with its simplicity, it was just dope.


IS THERE A RECORD THAT YOU'RE PARTICULARLY PROUD OF?
There are two records coming out that I’m extremely proud of that I unfortunately can’t talk about yet, but there’s a few others. A record I did with Thutmose called Memories, which is on the Spider-man: Into the Spiderverse Soundtrack. It was my first big record on a soundtrack and was a Grammy Nominated Album, so pretty special. A record I did with Trippie Redd called “Taking A Walk” a song I co-produced along my mentor The Legend Scott Storch. After we finished the track we went to a Russ concert and he played it as the opening and closing song and the crowd was losing their mind… that was also pretty special.

DO YOU HAVE A STYLE ICON?

If you ask me Pharrell or Kanye, I’d choose Pharrell. Everything he does is just so cool. You see a lot of people that try to do things that he does or has done and I’m like you’re too late or you didn’t do it as cool as Pharrell. That’s the thing with Pharrell, he has a certain way of doing everything his music, his clothes, his swag, it’s a complete lifestyle.

HOW WOULD YOU DESRIBE YOUR OWN STYLE?
Simple! I like denim, a t-shirt, hoodie, maybe a cool jacket, but that’s about it. A couple years ago I was only wearing these weird big sneakers, but now I am only wearing the CHASIN’ Resa sneakers or Nike Air Force 1s. In the FW20 CHASIN’ collection I like the Ronny, Toby and Nero L Summit style denim.


WHAT DO YOU LIKE ABOUT CHASIN'? 
I like how the clothes are cohesive to the Brand. It has such a unique look & feel to the point that when I saw the first mood boards I already heard the music I wanted to produce for our collaboration in my head. Working with the whole team and brainstorming about the music has been really special and I’m proud to have a part in that.

DO YOU HAVE A THING FOR DENIM?
I only wear denim. It doesn’t matter how warm or cold it is… I’ll be wearing denim. So yes! I have a thing for denim. I used to wear really baggy jeans and skinny jeans were too skinny. It’s one of the things I like about CHASIN’ denim is their not too skinny. I like that I can see my sneakers. The EGO Colombo is one of my favorites because I really like the distressing detail and the EGO Tress has a really beautiful wash.


WHAT DOES EGO MEAN TO YOU? 
When I saw the artwork for the EGO campaign I instantly pictured a guy driving on Sunset Blvd or a long bridge in Downtown LA on a warm summer night with the top down, wearing a light sweater with distressed denim. Looking out of the windshield and in the rearview at all the industrial buildings on the horizon and a song like M83s “Midnight City” or MGMTs “Electric Feel,” you know just a cool, chill vibe.

WHAT WILL BE YOUR MESSAGE TO YOUNG PEOPLE THAT PRODUCE OR MAKE MUSIC?
It doesn’t happen overnight. The only way to accomplish your goals is to stay focused, work your ass off, stay humble, practice gratitude and get up more times than you get knocked down. Do whatever you can while you can, never stop CHASIN’ your dream!