• CHASIN’ ROYAL ATTITUDE IS A UNIQUE PROJECT, WHERE WE CREATED JEANS OUT OF RECYCLED NAVY UNIFORMS FROM THE ROYAL NETHERLANDS NAVY. THE PROJECT WAS CONCEIVED TOGETHER WITH JAMES VEENHOFF, FOUNDER OF HOUSE OF DENIM AMSTERDAM. JOOST VANDEBRUG WAS RESPONSIBLE FOR THE CAMPAIGN PHOTOGRAPHY.

    THE NAVY IS THE EMBODIMENT OF OUR PAY-OFF ‘NEVER STOP’. RELENTLESS TRAINING AND PERSEVERANCE ARE ESSENTIAL, COMBINED WITH ATTITUDE. A ROYAL ATTITUDE. THESE NAVY PIECES HAVE TRAVELLED THE WORLD. THERE ARE ENDLESS TALES TO TELL, RESULTING IN A WATERFALL OF INSPIRATION.

    EGO SLIM VICTOR

    Slim fit jeans with subtle stone wash and patchwork.

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    EGO SLIM YANKEE

    Slim fit jeans with an immaculate, vivid stone wash.

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    TYLER QUEBEC

    Cropped fit jeans with bleached & destroyed details.

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    TANGO

    Cobalt blue sweat with navy inspired print & patches.

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    SIERRA

    Western styled shirt complemented with patches.

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    DELTA

    Denim bomber with acid dyed & bleached treatment.

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    X-RAY

    Breton inspired with embossed Royal Attitude artwork.

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    ALPHA

    Fishtail parka constructed completely out of jeans.

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    LIMA

    Long fit with embossed artwork and patch detailing.

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    GOLF

    Soft knitted longfit with patchwork detailing

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